Reading Frank's article and how shopping empowers people I could not help but to think of all the commercials aimed at womyn. The ideas of the commercials were for the womyn to maintain a 'proper' home in middle-America. Consumerism became a giant part of society and it reflected on the families who wanted to fill their house with things to give the impression of success.
1960s cleaning product commercial
Recent cleaning product commercial where simply looking at a lady, one can identify the product. Even today, womyn continue to be the target consumers for household cleaning products as sexist stereotypes continue to be portrayed in the mass media.
It's sad to think that not too much has changed in advertising in 40 years; maybe that's why I've always preferred the 'other' side of the 1960s... Woodstock and such!!
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