The way people interact with media today has changed drastically due to the availability and ease of the technology around them. The idea of the "Active" audience is due largely to the resources that everyday people have to make their ideas and feelings known. Fans now have the power to bring back shows that are canceled through online blogs , websites, and most importantly through DVD sales. Shows such as Futurama that have been off the air since 2003 are now given new life. The show has been pick up by Comedy Central for a new season.
http://www.comedycentral.com/press/press_releases/2009/061009_futurama_returns.jhtml
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